Biography
Hi there! I’m Ben Tobey and I serve the College of Arts & Letters as Marketing Technologist. My job is to help connect audiences with the amazing work being done inside our college through the development of new processes, workflows and technologies. I bring more than twenty years of professional experience in software development and entrepreneurial leadership to my role. My professional background includes CASE-award-winning design work for the University of Michigan’s Office of Admissions and bespoke software development for clients like Mercedes-Benz and the American Library Association. I hold a Bachelor of Arts in Interdisciplinary Social Sciences from Michigan State University and a Master of Information Science in Computer Supported Cooperative Work from the University of Michigan.
My primary project is CASL, a unique WordPress-based platform that powers websites across the college and MSU, including the Directory you are using right now. As the lead architect of this system, I welcome your input and feedback. I thrive in environments where people are transparent and open about sharing information and opinions with each other.
The best way to get in touch with me is to send me a message on Microsoft Teams.
College of Arts & Letters News
- Experience Architecture Major Gains Valuable Internship Experience with the College of Arts & LettersCollege of Arts & Letters
July 12, 2023Owen Widdis, a senior Experience Architecture (XA) major with a minor in Computer Science at Michigan State University, currently is a User Experience (UX) Designer and Research Intern with the College of Arts & Letters Content Studio. He gives some insight into this […] Read Now →
- MSU College of Arts & Letters Marketing Team Wins 10 National AwardsCollege of Arts & Letters
December 31, 2019The MSU College of Arts & Letters Marketing Office has earned 10 national awards as well as a local American Advertising Award (ADDY) over the past year for their work as it relates to digital storytelling and donor experiences. The awards honor excellence and best practices […] Read Now →
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