Michigan State University

Louise Lozen Stauffer

Biography

I come to teaching from an extensive career in XD (Experience Design), UX (User Experience), Experience Research, UI (User Interaction), HMI (Human Machine Interface), Comms Design, HF (Human Factors) & Perception, Innovation Research-Development-Realization (cascade from research to concept to market release), Integrative Systems Design, and Service Design.

I served as a Design Thinking Corporate Coach / Consultant and Principal UX / XD Researcher (HCD, UX & mixed-method), an Experience Design Strategist / Architect, Service Ventures Product Manager and Experience Strategy Product Manager with 14 patents to date and several more pending.

With a BFA in Industrial Design and MS in Engineering I blend a passion for all things human-centered and humanity-centric. Guiding technical innovation, with system dynamics and artistic understanding to craft creative systems and service designs to reach feasibility (technical), viability (business) while focusing on desirability (user/customer) outcomes. I enjoy bringing these experiences to the rising generations of designers and innovators and expanding my awareness of current and horizon developments in design and innovation for humans, society and the world we live in.

Expertise / Past Experience Highlights:

  • Mobility, transportation, and mobility-services sector – HMI, UX, XD, R&D, research, development, technical innovation and product /service realization (implementation).
  • Autonomous transport human-technology research / digital eco-system development and HCD (Human-centered Design) innovation.
  • Human Perception – Noise & Vibration, Spaciousness, Driver & passenger (and cargo) systems.
  • Mixed-method human-centered contextual research.
  • Systems Integration, Integrated Systems Design.
  • Service Design and Systemic Design.
  • Process Geek, Systems Thinking & Integrative Thinking (Creative, Critical, Systems, Analytical, etc.).
  • Organizational navigator (GM, Ford, AMC, Consulting Agencies).
  • Corporate Design Thinking Coach, and multi-discipline collaboration.

Academic Specialties:

  • UM Ann Arbor – Integrative Systems and Design Co-instructor (thru 2023)
  • MSU Professor of Practice, M&I – College of Communication Arts & Sciences, UXMS (User Experience MS) Program
    • Usability Evaluation (Usability Testing & Research)
    • Accessibility in Design – UX
    • UX in the Bigger Picture – Systems and Service Design within organizations and industry
  • MSU Instructor, AAHD-College of Arts Letters, Graphic Design (in collaboration with Business School)
    • Design Thinking for Entrepreneurs

Education Brief:

  • BFA Industrial Design (Product / HCD) Wayne State University with extended studies at CCS (College for Creative Studies)
  • MSES – Product Realization (Human Factors Concentration) Rensselaer Polytechnic Institute (RPI)
  • Stanford University d.school – Design Thinking Corporate Coach & Executive Training
  • IDEO U – Designing Strategy Certificate
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